BRIANA SALCEDO

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Bellevue Avenue

Content for Web

Bellevue Avenue is a small business focused on providing time saving solutions for photographers using Photoshop.

As a content creator and social media manager, I collaborated to help add new and interesting content to the social media feeds that would inspire and inform the B.A. customer base, as well as provide incentive to view the products we offered.

Project: Create photography related quotation graphics for social media
Platforms: Instagram, Facebook, Pinterest, Twitter
Software Used: Adobe Illustrator, CoSchedule

Anyone who followed the Bellevue Avenue feeds would see these Motivational Monday quotes! This content was meant to be encouraging material that could inspire folks go out and have a photography adventure. I also included biographies of the photographers quoted for those who were curious and wanted to learn more. These quotes became positive conversational online spaces, which was a great way to kick off the week. We used Coschedule to plan these posts in advance.

Project: Provide useful information for new and seasoned photographers through social media feeds.
Platforms: Pinterest, Facebook
Software Used: Adobe Illustrator, CoSchedule

Another form of content I made were infographics – posting them to Pinterest meant we could have a following on a “slower” platform that had a larger emphasis on learning over socialization. We also posted these in the Bellevue Avenue Facebook group, which allowed people to ask questions and start related conversations.

Project: Educate audiences with informational gifs
Platforms: Instagram, Facebook, Pinterest, Twitter
Software Used: Adobe Photoshop, Adobe After Effects, CoSchedule

As a photography based company, Bellevue needed plenty of content that could be posted to social media feeds. I made several educational gifs that could act as quick, easy to read, and savable graphics.

Project: Add new attention to photographs through animation
Platforms: Instagram, Facebook, Pinterest, Twitter
Software Used: Adobe Photoshop, Adobe After Effects, CoSchedule

Bellevue had some stunning photography when I joined the company and it garnered a lot of attention online. As a way to bring new attention to it in different posts to social media, I tried my hand with some simple gif making. I even wrote a blog post about it to share with the community.

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