Palmm Animation is a motion graphics and traditional animation business based in North Carolina. I designed the brand’s logo and visual elements.
I wanted the logo to encapsulate a human element in the textured palm design while also representing mograph from the simple, bold shapes. The negative space within the palm also reflects the extra “M” that is part of the brand name.
The complimentary san-serif fonts Europa and Rift were chosen for their clean lines, contrasting proportions, and differing line weights. The color palette consists of soft, warm versions of the primary colors; these colors draw attention due to their natural saturation, yet don’t fight each other for attention.